List of data categories

Contact information:

  • Name  
  • Title
  • Address
  • Birthdate
  • Sex
  • Initials
  • Fax

Additional personal information/preferences:

  • Family status
  • Family members
  • Driving license (type)
  • Profession
  • Requests e.g. for information, test drive
  • Preferred dealer
  • Hobbies
  • Preferred method of payment
  • Preferred contact channel
  • VIN
  • Company name

Identification data:

  • Customer number / customer ID
  • Contract number

    • Customer history:

    • Customer satisfaction rates (and additional information from selfcare platform)
    • Received offers
    • Car purchase data incl. model, configuration, date of purchase, date of registration, licence plate number, date of order, date of delivery, car holder, list price
    • Warranty information
    • Residual value
    • Purchase details of parts, accessories and lifestyle products
    • Data collected during dealer visits (e.g. requests, consultation information, responsible sales consultant, service history)
    • Campaign history / campaign responses
    • Optional customer data on owned vehicles from other manufacturers through e.g. BMW used car platform
    • Participation in events (location, company)
    • Complaint history
    • Service history

    Vehicle usage data:

      If the customer has a connected drive account, it is possible to use the following data:

    • Tank fill level
    • Remaining (cruising) range
    • RTTI-data (input navigation data)
    • Outside temperature
    • Location position (including pick-up (in case of a rental car) or park position in case of a parked vehicle and only with activated connected drive account)
    • Mileage
    • Average speed
    • Use of digital services

    App/website/social media data:

      If the customer has registered or logged in, it is possible to use the following data:

    • Average app usage data (click behavior inside the apps)
    • Location information
    • Use of online entertainment
    • Use of the visited website of the BMW Group
    • Cookie data (depending on the approval of cookie policies)
    • Use of the BMW social media websites (e.g. visits to and posts in forums)